Data sources and fields

to get a 360-view on market activity

Social Media

  • Profile metrics
    • followers
    • estd. date
    • engagement
    • activity dates
    • & more
  • Recent content
  • Ads

Blog

  • Metrics
    • posts
    • authors
    • media
    • frequency
    • link density
    • & more
  • Recent content
  • Topics

Reviews

  • Metrics
    • rating
    • frequency
    • owner replies
    • trend
    • & more
  • Recent reviews
  • Good & bad parts

Website

  • Metrics
    • created date
    • pages
    • platform
    • activity dates
    • & more
  • E-commerce
  • On-page SEO

Reviews

Number of reviews

[number]

Average rating

[number]

Google maps

Number of reviews

[number]

Average rating

[number]

Reviews received in last 6 months

[number]

Reviews received in last 3 months

[number]

Owner replies (%) to reviews

[number]

Last review date

[date]

Facebook

Number of reviews

[number]

Average rating

[number]

Social media

Number of followers

[number]

Google maps

Number of posts

[number]

Posts published in last 6 months

[number]

Posts published in last 3 months

[number]

Last post date

[date]

Is GBP claimed

[boolean]

Facebook

Number of followers

[number]

Number of admins

[number]

Page created date

[date]

Last post date

[date]

LinkedIn

Number of followers

[number]

Page created date

[date]

Number of posts

[number]

Posts published in last 6 months

[number]

Posts published in last 3 months

[number]

Last post date

[date]

Blog

Posts published in last 3 months

[number]

Posts published in last 6 months

[number]

Posts per month

[number]

Number of posts

[number]

Number of authors

[number]

Average no. of words per post

[number]

Average no. of images per post

[number]

Average no. of links per post

[number]

Last post date

[date]

Growth

[number]

SERP

SERP rank

[number]

Website

Built date

[date]

Oldest activity date

[date]

Latest activity date

[date]

Platform

[select]

Number of pages

[number]

On-page analysis

Number of HTML elements in home page

[number]

Number of forms in home page

[number]

Alt tag ratio

[number]

Word count in homepage

[number]

Copyright year (max)

[number]

Copyright year (min)

[number]

Has website

[boolean]

Has sitemap

[boolean]

Has agency

[boolean]

Is responsive site

[boolean]

Site under maintenance

[boolean]

General

Oldest activity date

[date]

Latest activity date

[date]

Has multiple locations

[boolean]

Is hiring

[boolean]

Number of employees

[number]

Ads & Analytics

Is running Meta ads

[boolean]

Has Google analytics

[boolean]

Has Meta pixel

[boolean]

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